The higher your percentage the more often your users return to your app. In order to calculate stickiness, you just need to divide DAU by MAU and multiply the result by 100 to get a percentage. The stickiness ratio shows how often your users return to the app. This report will give you insights into screen metrics like number of screen views, unique screen views and percentage of exit from a screen. You can evaluate the performance of each screen in your app. Present them with frequent offers, updates or any new features that will encourage them to engage with your app. If you want to improve your session interval metric, try to get the users to interact with your app daily. This helps you find out how engaged your users are and is your app useful to them. The average app session interval or length tells you how much time a user spends interacting with your app in a single session. And MAU measures the number of users who have used your app at least once a month. DAU measures the number of users who have interacted with your app at least once a day. Active users are segmented as Daily Active Users (DAU) and Monthly Active Users (MAU). Google Analytics considers an active user as the one who has opened and interacted with your app within the last 30 days. It shows you how useful your app is to users. It is important to track the level of interest your users have in your app and this metric does just that. Active users frequently open and engage with your app. It’s not necessary that everyone who downloads your app is an active user. Want to build your own app marketing strategy? Read our blog on How To Build A Strong App Marketing Strategy. However, keep in mind that there could be some channels that may be indirectly impacting the high performing acquisition channels.įor example, a retargeting campaign may not be bringing new revenue or users but it might be impacting the engagement of already acquired users and thus helping you retain those paying users. This can help you direct your budget towards the most profitable channels and reduce wasted spend on least performing channels. This will ensure you invest your time, money and efforts in the right places.Ī good way to look at this metric would be to compare engagement across various acquisition channels, cost of acquisition across various channels and ROI across the different acquisition channels. This will help you invest in the channels that are valuable and cut off those that are not generating any profits. It allows you to see the effectiveness of your marketing campaigns and channels. App AcquisitionĪpp acquisition shows you where all the downloads are coming from. You can apply a similar concept to app users versus app downloads versus app revenue. This would give you an average lifetime value of each download. If your goal is revenue, you can compare total number of downloads versus total revenue. You can get a better picture if you use this metric (app downloads) to registrations, signups, and/or app downloads vs engaged users over a period of time. Keeping that in mind it is still a good practice to have these figures as it will lay the foundation to track other metrics. Many users may download your app and never use it or may uninstall it after a while. However, this metric will not be able to tell you the real success of your app. Tracking app downloads and installations is a basic metric that everyone tracks, It’s a good indicator of an app's popularity. Here is a list of some important app metrics and KPIs and examples of what business cases do these metrics matter on that you can track in order to measure the success of your app. So, it is crucial to know which KPIs and metrics you need to be tracking in order to get results relevant to your business. However, the information and metrics provided by these tools can become overwhelming. There are a lot of analytics tools and platforms that can help you measure app user behaviour and provide you valuable insights about users and how they interact with your apps. Tracking the right metrics from download, interactions, and loyalty will give you valuable insights about the performance of your app. What all you measure or track also matters. Businesses should know their user behaviour to make better choices for their apps. In order to have a successful app, analytics is important. ![]() Most brands are coming up with apps to engage their users and make it easier for them to easily access any products or services.
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